Paul Earle
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S1/V2
Paul Earle
Aug 01, 2023
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S1/V2
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![The image displays a section of text that is highlighted as a brand manifesto from Lyft. The text praises the manifesto for its alignment with the company's external image and messaging, expressing a wish that they had been involved in its creation. The manifesto itself speaks to themes of adventure, self-assertion, and individuality, rejecting conventional limits and embracing personal branding and expression. It uses bold language to encourage not being afraid to stand out or make noise, and emphasizes living life to its fullest rather than adhering to a monotonous routine. The manifesto concludes by stating that it's about the individual, not the company.
The visible text in the image reads:
"The Lyft brand manifesto has been making the rounds, for a reason: it is awesome. We do a fair amount of brand strategy, and each time I proselytize that the words and tone/spirit you use internally should sync exactly with what appears externally. Here’s Exhibit A. [Note: we didn’t do this one, but I wish we had].
Credit: Lyft"](https://substackcdn.com/image/fetch/$s_!KoEs!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F62eab1ae-d928-4438-9c12-fa384ef2f174_1180x1204.png "The image displays a section of text that is highlighted as a brand manifesto from Lyft. The text praises the manifesto for its alignment with the company's external image and messaging, expressing a wish that they had been involved in its creation. The manifesto itself speaks to themes of adventure, self-assertion, and individuality, rejecting conventional limits and embracing personal branding and expression. It uses bold language to encourage not being afraid to stand out or make noise, and emphasizes living life to its fullest rather than adhering to a monotonous routine. The manifesto concludes by stating that it's about the individual, not the company.
The visible text in the image reads:
\"The Lyft brand manifesto has been making the rounds, for a reason: it is awesome. We do a fair amount of brand strategy, and each time I proselytize that the words and tone/spirit you use internally should sync exactly with what appears externally. Here’s Exhibit A. [Note: we didn’t do this one, but I wish we had].
Credit: Lyft\"")
![The image features a snippet of an article and a photo related to the High Line in New York City. Here is the alt text including all of the text that appears in the image:
"Text on a background featuring a photo of the High Line’s new bridge. The image shows a man and a woman walking on a pathway flanked by greenery and modern wooden design elements, with city buildings in the background. The text reads: 'Loved this piece on the improvements coming to the High Line in NYC, encouraging even more walking. There is a ton of data supporting the notion that people think more clearly when moving. Some of the all-time best conversations I have had with my GOODLES partner, Jen, took place while walking...either together in person, or 2,000 miles away via phone. Peace in the Middle East was achieved (for a fleeting moment) while the key principals moseyed through the woods in Camp David. We advise all our clients and partners to get moving! — The High Line’s fancy new bridge just made a slice of NYC much more walkable The L-shaped bridge, designed by Skidmore, Owings & Merrill and James Corner Field Operations, stands to make a small stretch of Manhattan much more pleasant for pedestrians. [Image: Andrew Frasz/courtesy Skidmore, Owings & Merrill]' At the bottom of the image, there is a credit that states 'Credit: Fast Company'."](https://substackcdn.com/image/fetch/$s_!fKJv!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2f800c4b-bf94-426b-8c72-488a7be13819_851x1024.png "The image features a snippet of an article and a photo related to the High Line in New York City. Here is the alt text including all of the text that appears in the image:
\"Text on a background featuring a photo of the High Line’s new bridge. The image shows a man and a woman walking on a pathway flanked by greenery and modern wooden design elements, with city buildings in the background. The text reads: 'Loved this piece on the improvements coming to the High Line in NYC, encouraging even more walking. There is a ton of data supporting the notion that people think more clearly when moving. Some of the all-time best conversations I have had with my GOODLES partner, Jen, took place while walking...either together in person, or 2,000 miles away via phone. Peace in the Middle East was achieved (for a fleeting moment) while the key principals moseyed through the woods in Camp David. We advise all our clients and partners to get moving! — The High Line’s fancy new bridge just made a slice of NYC much more walkable The L-shaped bridge, designed by Skidmore, Owings & Merrill and James Corner Field Operations, stands to make a small stretch of Manhattan much more pleasant for pedestrians. [Image: Andrew Frasz/courtesy Skidmore, Owings & Merrill]' At the bottom of the image, there is a credit that states 'Credit: Fast Company'.\"")
